Segment your Audience Effectively

Do you know how some organisations promote their products to literally everyone on the planet? Well, that’s the opposite of market segmentation - and...

Boost Your Business With the Correct Marketing Mix

Over 600,000 new businesses are started around the world every month. Out of those, over 50% fail within the first year. We see mind-blowing...

Social Media Marketing? Bring your A-game.

Building a social media presence is essential for most businesses nowadays, and it is a competitive landscape. Need to promote your product? Use Social...

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Walking the Talk: Implementing Environmental Management Systems in Sri Lanka

The concept of Environmental Management Systems (EMS) may seem complex and strange. It may seem abstract and far removed from the realities of your...

Do’s and Don’ts of Building a Strong Team

You may have asked yourself why putting effort into building a balanced team is so important at a workplace.  For a second imagine yourself in...

Never Underestimate the Importance of Employee Onboarding

"Onboarding is a magic moment when new employees decide to stay engaged or become disengaged," said Amy Hirsh Robinson, principal of the consulting firm...