Category:

Marketing

A Guide to Entrepreneurship
Best Practices
Branding
Diriya Biz
Diriya Inspire
Diriya Stories
spot_imgspot_img
Most Popular on:

Marketing

Marketing

Social Media Marketing? Bring your A-game

Building a social media presence is essential for most businesses nowadays, and it is a competitive landscape. Need to promote your product? Use Social media. Need to create brand awareness? Use social media.
Marketing

Segment your Audience Effectively

Market segmentation is a strategy used in marketing to break down a larger target group into smaller segments, based on their unique characteristics and habits. This allows you to target to those segments with tailor-made approaches, messages – and usually for much cheaper than broad-based promotion. 
Best Practices

COVID-19, destination marketing and why you shouldn’t stop

Why the Sri Lankan travel & tourism industry shouldn't stop destination marketing two years after COVID-19
Best Practices

Networking; the bread and butter of business

Business owners rely heavily on networking to make the brand and...
Marketing

Customer Satisfaction Surveys

Businesses often have to spend their energy, time and money to attract new customers at instances where the current customers are lost due to bad practices. Smart entrepreneurs soon come to understand that keeping existing customers costs a lot less than finding new ones.
Best Practices

Blueprint for communication during the current crisis

Ramp up communication during the crisis to help you and your business survive the tough times and retain your customers.
More Categories Related to:

Marketing

Categories:

Marketing

The challenges of entering International Markets

An international market is what is beyond the geographical boundaries of the company’s local operating country. Entering such markets facilitates business to grow in new markets, gain access to new customers and exercise the maximum capacities and capabilities of the organization
Diriya Biz

Marketing – Identifying & Penetrating Markets

On this Diriya Biz video segment, Hansaka Wickremasinghe (Key Accounts Manager - Phoenix Ogilvy & Mather - Sri Lanka) delves in to Ansoff's Matrix to develop or diversify your business and also help market identifying and penetration.
Marketing

Business & Industry Networks for SMEs in Sri Lanka

Small and Medium Enterprises (SMEs) play a vital role in the economic growth of Sri Lanka. In order for them to succeed, it is important to create strong networks and partnerships between SMEs and other businesses in the industry.

Disclaimer

Diriya.lk is a sustainability and social innovation initiative of Dialog Axiata PLC. The content available herein is aimed solely for the purposes of educating, guiding and assisting Micro, Small and Medium Enterprises (MSMEs) in navigating the challenges of the fast paced business world. As such, Dialog Axiata PLC, its staff, its officers or Directors shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages or damages for any loss of profits, revenue, business, savings or data, incurred due to the use of the content available on Diriya.lk.

Contact Details

Address:
Dialog Axiata PLC,
475, Union Place, Colombo 02,
Sri Lanka.

Email: info@diriya.lk

Telephone: +94 777 678 700

X