Segment your Audience Effectively

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Do you know how some organisations promote their products to literally everyone on the planet? Well, that’s the opposite of market segmentation - and...

Boost Your Business With the Correct Marketing Mix

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Over 600,000 new businesses are started around the world every month. Out of those, over 50% fail within the first year. We see mind-blowing...

Social Media Marketing? Bring your A-game.

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Building a social media presence is essential for most businesses nowadays, and it is a competitive landscape. Need to promote your product? Use Social...

Latest articles

Walking the Talk: Implementing Environmental Management Systems in Sri Lanka

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The concept of Environmental Management Systems (EMS) may seem complex and strange. It may seem abstract and far removed from the realities of your...

Do’s and Don’ts of Building a Strong Team

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You may have asked yourself why putting effort into building a balanced team is so important at a workplace.  For a second imagine yourself in...

Never Underestimate the Importance of Employee Onboarding

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"Onboarding is a magic moment when new employees decide to stay engaged or become disengaged," said Amy Hirsh Robinson, principal of the consulting firm...
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