Businesses often have to spend their energy, time and money to attract new customers at instances where the current customers are lost due to bad practices. Smart entrepreneurs rapidly understand that keeping clients costs not as much as finding new ones. It isn’t rocket science that if you do not continue to provide good customer service, your customers will not continue to stick with you. So, in order to gather constructive criticism and to review the shortcomings or the conveyance issues, it is a best practice to carry out customer satisfaction surveys.
Customer satisfaction surveys can be great tools for improving your business by assuring the satisfaction of the customers. So, it is important that your survey contains specific information about both positive and negative perceptions that will eventually create space for you to understand your customers’ emotional responses.
Here are 7 useful tips for creating a successful customer satisfaction survey form:
- Keep it Short and Simple
- Make consistent rating scales
- Avoid leading questions
- Ask a lot of yes / no questions
- Avoid assumptions, be specific about your question
- Create more open-ended questions
- Provide an incentive for customers who take your survey
The set of questions that you need to include in your survey may vary depending on your business and its motive. Luckily, online tools like Survey Monkey, Zoho Survey, Google Forms and Key Survey has made the whole process easier today by providing great insights and templates to structure the survey with less hassle.
Use these tips in building up the questions of your survey and get a well-rounded look at how happy (or unhappy) your customers are with your business.